Evaluation Results for Services Marketing

The evaluation results for MKT 560 Services Marketing, held by Prof. Dr. Kraus, are now online and can be reviewed in the section "evaluation results" on this website. We wish all the students good luck for the...[more]


Vorwerk offers vacancy in direct sales position

Vorwerk, the innovative and family-owned corporate group, is looking for a manager for direct sales.  Further information can be found in the attached...[more]


Chair welcomes new research associate

Our chair is happy to announce a new team member, Mrs. Yuwon Kim, M.Sc. We wish her a great start here in Mannheim, and all the best for her academic research. [more]


Prof. Dr. Kraus on the Thermomix Hype

Direct selling is an interesting marketing channel, but an underresearched issue. Professor Florian Kraus is one of the few experts in the field. In a broadcasting of the TV channel WDR he comments on the "hype"...[more]


DURAVIT offers internships, theses cooperations & trainee programs

DURAVIT offers interesting job opportunities as well as cooperations for research. For more information, click on the following link. [more]


Handelsblatt - Article on direct selling in Germany and the results of Professor Kraus' research study

Despite of the rise of digital marketing and sales, direct selling is booming in Germany. This is the result of a study conducted by Professor Dr. Florian Kraus, Dr. Werner Jackstädt Endowed Chair of Sales & Services...[more]


Slides Marketing Information Session

Dear students,  please find the PDF version of today's marketing introductory session here.  Have a great & successful first semester![more]


Wissenschaftliche Mitarbeiter gesucht

Sie stehen 2-6 Monate vor Ende Ihres Studiums und interessieren sich für empirische Forschung im Bereich Marketing? Dann bewerben Sie sich als wissenschaftliche/r Mitarbeiter/in an unserem Lehrstuhl und werden Teil eines...[more]

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