News

01.12.2016

Chair welcomes new research associate

Our chair is happy to announce a new team member, Mrs. Yuwon Kim, M.Sc. We wish her a great start here in Mannheim, and all the best for her academic research. [more]

17.11.2016

Prof. Dr. Kraus on the Thermomix Hype

Direct selling is an interesting marketing channel, but an underresearched issue. Professor Florian Kraus is one of the few experts in the field. In a broadcasting of the TV channel WDR he comments on the "hype"...[more]

12.10.2016

DURAVIT offers internships, theses cooperations & trainee programs

DURAVIT offers interesting job opportunities as well as cooperations for research. For more information, click on the following link. [more]

26.09.2016

Handelsblatt - Article on direct selling in Germany and the results of Professor Kraus' research study

Despite of the rise of digital marketing and sales, direct selling is booming in Germany. This is the result of a study conducted by Professor Dr. Florian Kraus, Dr. Werner Jackstädt Endowed Chair of Sales & Services...[more]

08.09.2016

Slides Marketing Information Session

Dear students,  please find the PDF version of today's marketing introductory session here.  Have a great & successful first semester![more]

05.09.2016

Wissenschaftliche Mitarbeiter gesucht

Sie stehen 2-6 Monate vor Ende Ihres Studiums und interessieren sich für empirische Forschung im Bereich Marketing? Dann bewerben Sie sich als wissenschaftliche/r Mitarbeiter/in an unserem Lehrstuhl und werden Teil eines...[more]

05.09.2016

Exam Inspection MKT 450

The exam inspection for MKT 450 (1st and 2nd examination date) will take place on Friday, September 9th, at 10:30am in L9, 1-2, room 2.08. Please register prior via mail byThursday, September 8th, by 4pm at the latest via...[more]

31.08.2016

Area Marketing: Information Session

Our information session regarding marketing within the master takes place in Room O 142 September 8, 2016 at 1.45 pm. We will provide you with detailed information regarding the area and the course overview of marketing.[more]

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