News

10.03.2015

Forthcoming Publication in the Journal of Retailing

"When Sales Managers and Salespeople Disagree in the Appreciation for their Firm: The Phenomenon of Organizational Identification Tension" (with Till Haumann, Michael Ahearne and Jan Wieseke), Journal of Retailing,...[more]

18.12.2014

Handelsblatt BWL-Ranking: Prof. Dr. Florian Kraus ranks 4th of the Top 100 Marketing Researchers under 40 based on A+ Publications

Based on publications in A+ journals (the internationally recognized premier research journals), in the category “Top 100 Forscher unter 40 Jahren" (Top 100 researchers under 40), Prof. Dr. Florian Kraus ranks...[more]

20.09.2014

Mannheim Master in Management ranks No. 1 worldwide

The Area Marketing ranked number 1 again in this years' Financial Times Business Education Ranking of masters in management worldwide! Thank you very much for your support and for working with us on continuously improving our...[more]

25.06.2014

Mannheim Business Graduates Still Most Popular with HR Managers

Analysis by Wirtschaftswoche & Universum: Mannheim Business Degrees at #1 [more]

19.04.2014

Interview with Prof. Kraus on data-driven marketing - Absatzwirtschaft

To read the full interview with Professor Kraus, please, follow the link. [more]

12.11.2013

Lead Article in the Journal of the Academy of Marketing Science

The current publication "It's a Matter of Congruence: How Interpersonal Identification between Sales Managers and Salespersons Shapes Sales Success" by Prof. Dr. Florian Kraus (University of Mannheim, Germany) together with Prof....[more]

25.09.2013

Marketing in Mannheim ranked #1 worldwide!

The Mannheim Master in Management was not only ranked #16 out of the 70 best Master in Management Programs worldwide by the Financial Times Ranking 2013, it also achieved a stunning #1 ranking in the category...[more]

28.05.2013

2013 AMA Excellence in Research Award for Journal of Marketing Paper

Prof. Kraus' lead-article in the Journal of Marketing (Title "Multiple Identification Foci and Their Countervailing Effects on Salespeople's Negative Headquarters Stereotypes") received the 2013 American Marketing Association...[more]

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