Teaching

Here, a list of the different degree programs can be found. Detailed information on the courses offered by the Chair of Sales & Services Marketing is provided in the following sections:

General information on related topics can be found here:

Courses offered by the Chair of Sales & Services Marketing

Bachelor Level
Number of Module Name of Module ECTS Term
MKT 352 Social Media Marketing
(only incoming students)
4 Spring
MKT 450  Marketing Communications (Elective)  3 Spring
Master Level
Number of Module Name of Module ECTS Term
MKT 520 Market Research 6 Spring
MKT 560 Services Marketing 4 Fall
MKT 612 Business-to-Business Marketing 2 Fall
MKT 613 Negotiation Management 2 Fall
MKT 740 Research Seminar Prof. Kraus 6 Each
PhD Level
Number of Module Name of Module ECTS Term
MKT 801 Fundamentals of Marketing Research 8 Fall
MKT 902 Advances in Marketing Research 8 Spring

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