Services Marketing

General
CodeMKT 560
SemesterFall
TypeCompulsory Lecture
Hours/week2
ECTS Credits4
AssesmentWritten Exam (100%)
LanguageEnglish
Timetable

Preliminary timetable:

Thursday, September 14th 2017 (Room O145 Heinrich Vetter Hörsaal)

Thursday, September 21st 2017 (Room O145 Heinrich Vetter Hörsaal)

Thursday, September 28th 2017 (Room O145 Heinrich Vetter Hörsaal)

Thursday, October 5th 2017 (Room O145 Heinrich Vetter Hörsaal)

Thursday, Obtober 12th 2017 (Room O145 Heinrich Vetter Hörsaal)

Thursday, October 19th 2017 (Room O145 Heinrich Vetter Hörsaal)

Thursday, October 26th 2017 (Room O145 Heinrich Vetter Hörsaal)

Thursday, November 2nd 2017 (Room O145 Heinrich Vetter Hörsaal)

Thursday, November 9th 2017 (Room O145 Heinrich Vetter Hörsaal)

Thursday, November 16th 2017 (Room O145 Heinrich Vetter Hörsaal)

Thursday, November 23rd 2017 (Room O145 Heinrich Vetter Hörsaal)

Thursday, November 30th 2017 (Room O145 Heinrich Vetter Hörsaal)

Registration

Course Registration:

No registration needed. 

ContactOpens internal link in current windowGökhan Gecer, M.Sc.
Lecture
LecturerProf. Dr. Florian Kraus
Kick Off DateSeptember 14th 2017
Exam Datetba
Additional Information
Short Description

Students get an insight into and understand current developments and marketing-specific characteristics of the services industry. The lecture is supplemented by case study discussions.

The syllabus will be found Initiates file downloadhere.

Learning OutcomesAt the end of the module students will be able to apply and adapt their knowledge of marketing strategies, concepts and instruments to specific problems in services marketing context.
Course Material

will be available for purchase on 14th of September 2017 at the secretariat during office hours.

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