Bachelor Thesis

The Chair of Sales & Services Marketing is offering research-oriented bachelor theses. Focus of this kind of bachelor theses is researching and processing national and international journal articles.

Exemplary bachelor thesis topics from the last year are:

  • Employer Branding in the Context of Service – A Review of the Marketing Literature
  • Dissatisfied Customers – Slow Death or Valuable Insights?
  • The Impact of Reflective versus Impulsive Decisions in the Area of Marketing
  • Identity Signaling by Assimilation and Divergence – State of the Art in Consumer Behavior
  • A Critical Review on the Decoy and Compromise Effect in the Area of Marketing
  • Psychological Factors in B2B Selling – A Literature Review

As you can see, these are not related exclusively to the content of the Marketing I course.

The schedule for allocation and compilation of the bachelor thesis has to be taken from the faculty homepage.

Students, which the examination board has allocated to our chair, have the opportunity to submit preferences for a thesis topic. A list with speficied theses topics will be available here in due time. For submission, please send an email with your preferences in ranked order as well as matriculation number and a current transcript of records to Sabrina Zieren, M.Sc. (szieren(at) The topic allocation process will be done in a way that minimizes the first priority deviation.

The bachelor thesis can be written in English or German. For further questions please contact Sabrina Zieren, M.Sc. (szieren(at) 

Current bachelor thesis topics for those students enrolled in the BWL-Track can be found Initiates file downloadhere in English and Initiates file downloadhere in German, and topics for WiPäd students can be found Initiates file downloadhere.

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