Dr. Cornelia Hattula

Education

since 01/2011

University of Mannheim
Doctoral Candidate at the Dr. Werner Jackstädt Endowed Chair of Business Administration and Marketing IV
Prof. Dr. Florian Kraus

04/2005 - 12/2010

University of Mannheim
Undergraduate and Graduate Studies in Business Administration
Majors: Marketing, Logistics, and Psychology
Diploma Thesis: Does Regular Launching of New Product
Generations Pay off? An Empirical Analysis of the Effects on Stock Market
Performance

07/2008 - 08/2008

Aarhus Business School, Aarhus, Denmark
Business Administration
Major: Marketing

09/2003 - 03/2005

Pforzheim University
Undergraduate Studies in Business Administration

09/2000 - 06/2003Fritz-Erler-Gymnasium
General Qualification for University Entrance (Abitur)

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Work Experience

05/2010 - 12/2010

Chair of Business Administration and Marketing I,
Prof. Dr. Dr. h.c. mult. Christian Homburg, University of Mannheim

Research Assistant to Prof. Dr. Dr. h.c. mult. Christian Homburg

09/2008 - 07/2010

Chair of Business Administration and Marketing II,
Prof. Dr. Hans H. Bauer, University of Mannheim

Research Assistant to Prof. Dr. Hans H. Bauer

08/2009 - 01/2010

Porsche Design Group, Subsidiary of Porsche AG, Bietigheim-Bissingen
Student Trainee at Sales Department

01/2009 - 08/2009

Porsche Design Group, Subsidiary of Porsche AG, Bietigheim-Bissingen
Intern at Product and License Management

04/2007 - 10/2007

iSOFT Germany GmbH, Mannheim
Student Trainee at Controlling Department

03/2004 - 09/2006

Prontor GmbH, Bad Wildbad
Student Trainee at Human Relations Department

09/2003 - 02/2004Prontor GmbH, Bad Wildbad
Intern at Human Relations, Purchasing, and Controlling Department

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Skills

LanguagesEnglish: proficient
French: advanced skills
Italian: advanced skills

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Research Interests

  • Product/Innovation Management
  • Marketing Performance Measurement
  • Marketing-Finance Interface

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