Maike Baida, M. Sc.


since 01/2016

University of Mannheim
Doctoral Candidate at the Dr. Werner Jackstädt Endowed Chair of Sales & Services Marketing
Prof. Dr. Florian Kraus

09/2013 - 11/2015

University of Mannheim
Mannheim Master in Management 
Majors: Marketing and Information Systems 

01/2015 - 05/2015

College of Management Mahidol University, Bangkok, Thailand
Master of Management International Program

09/2009 - 06/2012

University of Mannheim
Bachelor of Science in Business Administration

09/2011 - 02/2012

Athens University of Economics and Business, Athens, Greece
Undergraduate Studies in Business Administration

09/2006 - 06/2009

Wirtschaftsgymnasium Max-Weber-Schule, Freiburg
General Qualification for University Entrance (Abitur)

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Work Experience

06/2015 - 11/2015 

10/2013 - 12/2014

Reckitt Benckiser Deutschland GmbH, Heidelberg 
Student worker at the Marketing department of the dishwashing brand Finish/Calgonit 

03/2013 - 08/2013Reckitt Benckiser Deutschland GmbH, Mannheim 

Intern at the Marketing department of the dishwashing brand Finish/Calgonit 

10/2012 - 02/2013

Beiersdorf AG, Hamburg
Intern in the International Brand Management of the pharmacy brand Eucerin

07/2012 - 08/2012

Ernst & Young GmbH, Freiburg 
Intern in the Business Tax Advisory division

03/2012 - 05/2012

Allert & Co. GmbH, Mannheim
Student worker at an advisory firm focused on value-oriented company transactions

01/2011 - 02/2011

Emergent Actio KG, Ihringen
Intern at a B2B Market Research company

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LanguagesEnglish: fluent
French: advanced 
Spanish: basic skills
Mandarin: basic skills

Greek: basic skills

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Research Interests

  • Consumer Behavior  

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