Maximilian Gaerth, M. Sc.

Office hours:by appointment 
Address:Room 008-009
L 5, 2
68161 Mannheim
Phone:+49.621.181 2658
Fax:+49.621.181 2672


since 01/2016

University of Mannheim
Research Associate and Doctoral Candidate at the Dr. Werner Jackstädt Endowed Chair of Sales & Services Marketing, Prof. Dr. Florian Kraus

Fall 2017

Yale University
Visiting Research Scholar (Advisor: Ravi Dhar)

09/2014 - 08/2015

University of Bath, United Kingdom
Master (M.Sc.) in Marketing  

09/2011 - 06/2014

University of Mannheim
Bachelor (B.Sc.) in Business Administration

09/2013 - 12/2013

Lancaster University, United Kingdom
ERASMUS Programme

06/2001 - 06/2010

Bischof-Neumann-Schule, Königstein im Taunus
General Qualification for University Entrance (Abitur)

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Work Experience

10/2015 - 12/201

Dr. Werner Jackstädt Endowed Chair of Sales & Services Marketing, Prof. Dr. Florian Kraus, University of Mannheim 

Research Assistant 

08/2014 - 09/2014Chair of Marketing and Innovation, Prof. Dr. Sabine Kuester, University of Mannheim 

Research Assistant  

03/2014 - 07/2014Chair of SME Research and Entrepreneurship, Prof. Dr. Michael Woywode, University of Mannheim

Research Assistant

06/2013 - 09/2013

BASF SE, Ludwigshafen 
Internship in Global Product Management

06/2012 - 09/2012

Mister Spex GmbH, Berlin
Internship in Entrepreneurship

09/2010 - 07/2011

University of Warwick, United Kingdom
Full-Time Volunteering


Ferrero Germany GmbH, Frankfurt am Main
Internship in Market Research


Nestlé Germany AG, Frankfurt am Main
Internship in Product Marketing

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LanguagesEnglish: proficient
French: basic 
Latin: Latinum

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Research Interests

  • Consumer Behavior  
  • Consumer Decision Making

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  • Association for Consumer Research (ACR)
  • Society for Consumer Psychology (SCP)

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  • Gaerth, Maximilian and Haiming Hang (2016), “Softness in the Ear: How Musical Sophistication Influences the Interaction Between Music and Expected Haptic Softness”, in Advances in Consumer Research, Vol. 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN: Association for Consumer Research, Pages: 445-46.

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