Yuwon Kim, M. Sc.

Yuwon Kim, M.Sc.
Office hours:by appointment

Address:Room 204 (2nd floor)
L 9, 1-2
68161 Mannheim
Phone:+49.621.181 2464
Fax:+49.621.181 2672


since 12/2016

University of Mannheim
Doctoral Candidate at the Dr. Werner Jackstädt Endowed Chair of Sales & Services Marketing
Prof. Dr. Florian Kraus

09/2013 ~ 02/2016

Korea Advanced Institute of Science and Technology (KAIST), Daejeon, Korea
Business and Technology Management (M. Sc.)
Majors: Quantitative Marketing

03/2008 ~ 08/2013

Sungkyunkwan University, Seoul, Korea
B.A. in Business Administration

02/2015 ~ 06/2015

Tsinghua University, China
Research exchange student


Tokyo University, Japan
Exchange semester

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Work Experience

09/2013 - 02/2015

Quantitative Marketing Laboratory, BTM KAIST, Daejeon, Korea: Research Assistant                   

01/2012 - 02/2012   

Hyundai Steel, Seoul, Korea: Internship                                                                     

03/2010 - 12/2010

MIS Laboratory, Sungkyunkwan University, Seoul, Korea: Internship

06/2010 - 08/2010

IBM Korea, Seoul, Korea: Internship

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Korean: native

English: proficient


Chinese: advanced skills

German: Intermediate 

Computer skillsPython, SPSS

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Research Interests

  • Text mining
  • e-WOM

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